It's being launched today. It's called "Blushing Cherry Blossom." Never it let it be said that B&BW doesn't recognize a good thing when it sees one. What is this the 4th cherry blossom fragrance they've had?

I saw that! I got an e-mail from B&BW - apparently they're marketing the three current Cherry Blossom fragrances toward different personality types. The e-mail said that my fave (Japanese Cherry Blossom) is for "Mysterious" types. :D